Auburn University | Auburn, Alabama

Bachelor of Arts in Public Relations

Graduation Date: August 2016

Relevant Coursework

Journalism Fundamentals
This course was developed to focus on the Associated Press Stylebook, word usage, and spelling for students interested in print, broadcast, public relations, and web-based writing.
Concepts in Communications and Journalism
Introduction to the basic principles of various communication forms, the dominant communication theories, and communication industries.
Foundations of Public Relations
This course is designed to be an overview of the functions, practices and growing application of public relations in both private industry and the public sector.
Public Relations Case Studies
This is a course designed to provide Public Relations students with an understanding of both effective and ineffective methods of PR through studying actual cases from the field itself.
Writing for Public Relations
This course places a large emphasis on communication tactics; plan, write and produce public relations tools; audience and media selection; print and electronic media.
Public Relations Research
This course is centered on identifying, characterizing and evaluating stakeholder groups and alternative channels of communication; formal research procedures including sampling, instrument design, information gathering, data processing, analysis and reporting.
Style and Design in Public Relations
A capstone course within the public relations curriculum that applies style and design to public relations messages through the use of various content management systems and creative software such as Adobe InDesign, Photoshop and Dreamweaver.
Public Relations Campaigns
A capstone course within the public relations curriculum that applies theory, research data, and problem-solving techniques in the development of comprehensive public relations strategies.